Online gambling content provider Inspired Entertainment has announced a duo of content supply deals with bet365 and online gambling group 888 Holdings.

As a result, a selection of Inspired virtual sports titles has gone live in New Jersey with bet365, while 888 Holdings’ online casino brand 888casino is now set to launch a variety of Inspired-developed casino content.

Regarding the former, bet365 is the first to have launched Inspired’s virtual sports content within a sports betting environment, with its customers now set to receive daily virtual sports including more than 4,800 events per day. 

Moreover, the content provider noted that not only was bet365’s integration a key development in the way it distributes its offering, but it also represented a change to a ‘more traditional integration to augment the expansion of live sports betting’.

Steve Rogers, chief commercial officer at Inspired, commented: “We’re excited to be providing our virtual sports to bet365 as they expand in the US; we’ve enjoyed many highly successful product launches with them over the years and we’re confident this will be no exception.”

Regarding Inspired’s content supply deal with online gambling group 888 Holdings, the group’s online casino brand has now gained access to interactive games, virtual games, sports, lottery products and online casino games.

With the content now set to be made available to customers in a host of markets across Europe and North America, 888’s Guy Cohen stated that Inspired ‘adds considerable value to 888casino players around the world.’

Claire Osbourne, vice president of interactive games at Inspired, added: “Our games are very popular throughout Europe and we are sure they will be loved by 888 customers. North American growth is a key priority for Inspired and working with 888 in New Jersey and beyond is a major step in building our North American presence.”

The deals will see titles such as V-Play Soccer, Football, Stock Car Racing, and Horse Racing made available on bet365’s New Jersey website, whereas 888casino will gain access to games including Centurion FreeSpins, Super Hot Fruits, and Book of the Irish.