Software provider Pragmatic Play has announced it will be bringing localised content in its live casino portfolio having announced the upcoming launch of language-dedicated roulettes.
Set to officially launch for all Pragmatic Play operator partners on 11 February, the roulette tables, currently in the supplier’s English-speaking catalogue of titles, will be made available in Italian, German and Russian.
Each roulette will have its own dedicated environment, inspired from the culture of the countries they represent and the dealers will speak the language of the player, an aspect that is expected to greatly contribute to the atmosphere and level of engagement.
As well as this, the allocation of the tables aims to further strengthen the company’s positioning as a multi-product provider. The supplier has been expanding both its network and game portfolio over the last year, delivering localised and diverse content available in various languages, currencies and jurisdictions.
Lana Bleichyk, live casino operations manager at Pragmatic Play, commented: “The announcement of our language-dedicated live casino roulettes is something I am very excited for, as it gives Pragmatic Play fans an even more immersive live casino experience.
“We are consistently looking at ways to improve and enhance our live casino portfolio to make it the best in the market and one of the routes we have found is by offering a localised solution that stands out in a number of regulated territories.”
The announcement follows on from Pragmatic most recent deal that saw it sign a five-year-deal with Endemol Shine Gaming that saw it granted the rights to the Peaky Blinders online slot, live casino, instant win scratch cards and virtual sports.
The deal, which excludes the rights to the UK and US, will also see the release of a first product featuring the characters from the hit series, with an expected launch date scheduled for May 2020.
Melissa Summerfield, chief commercial officer at Pragmatic Play, added: “Bringing forward a title like Peaky Blinders will definitely appeal to our customers and beyond, considering the tremendous success that the series gained since its launch. Peaky Blinders branded products will be yet another successful addition to our ever-expanding portfolio, and we trust that it will live up to the expectations.”