Online gaming and entertainment solutions provider 888 Holdings has struck a new partnership with BlueRibbon Software, as the firm strives to deliver an enhanced igaming experience to players. 

The latest deal is also said to fall in line with the strategies of both companies to enter new markets, partner with leading providers, and maximise the value of cutting-edge systems and gaming platforms around the world. 

Amir Askarov, co-founder and CEO of BlueRibbon, said of the new link-up: “888 is one of the world’s largest and most trusted operators, and we at BlueRibbon are excited to partner with a major industry player. 

“With product-agnostic, real-time gamification tools, the BlueRibbon Player Engagement Platform is set to enhance 888’s player loyalty and brand differentiation while increasing their ability to engage players across regulated jurisdictions. 

“Entering into partnership with 888 is a testament to BlueRibbon’s capabilities in offering innovative marketing solutions at the highest level. We look forward to delivering completely seamless experiences across 888’s verticals, rewarding their users with a new layer of enjoyment during gameplay.”

Furthermore, 888casino is to also offer players personal jackpots provided through the partnership with the aim of providing customers a fully personalised gaming experience. Various tools are available such as a jackpot widget for each player, enabling them to monitor the growth of their money pot.

“BlueRibbon is an internationally recognised marketing platform. With a powerful set of personalised tools designed to increase engagement and player loyalty, BlueRibbon can certainly add value to the player experience at 888casino,” commented Guy Cohen, SVP of B2C at 888.

“Rewards and engagement are top of the agenda at BlueRibbon, and this bodes well for our online casino offering, which prides itself on gaming excellence across the board.”