Penn Interactive has secured a new multi-year partnership as the Penn National Gaming subsidiary becomes the first authorised gaming operator of NASCAR in the United States.
Furthermore, the link-up, Penn National’s first with a professional sports league, will also see the creation of a new free-to-play mobile game named NASCAR Finish Line, offering users the chance to win a $50,000 jackpot every race.
The collaboration also sees both parties extend their long-standing race title sponsorship for the ‘Hollywood Casino 400’ at Kansas Speedway until 2026.
This furthers Hollywood Casino’s position as the official casino partner of Kansas Speedway and the race title sponsor of the NASCAR Cup Series race that this year is scheduled for October 18, 2020.
“I’m excited that we have extended our title race sponsorship agreement with Hollywood Casino at Kansas Speedway and as a company, that we are expanding our relationship with Penn National,” explained Patrick Warren, Kansas Speedway president.
“Hollywood Casino at Kansas Speedway has been able to entertain thousands of their customers, not only from the Kansas City area, but also from around the country during the “Hollywood Casino 400” the last several years. I look forward to continuing to help them entertain and reward their patrons for the next few years.”
NASCAR Finish Line will be available ahead of the Daytona 500 across iOS and Android, with players able to win the $50,000 jackpot by accurately predicting the race winner and the highest finishers across six different groupings of six drivers.
“We are very excited to enter this long-term, strategic partnership with NASCAR,” stated Jennifer Weissman, chief marketing officer for Penn National. “We look forward to the opportunity to provide NASCAR fans multiple outlets for their fandom, including online on a new free-to-play mobile game and at our destination casinos and sportsbooks.”
As an authorised gaming operator, Penn National will take an active role in promoting NASCAR across its properties and on its soon-to-launch sports betting app.
“We’re thrilled to have Penn National on board as our first authorized gaming operator to strengthen our effort to increase fan engagement with a platform perfect for in-play experience,” said Craig Neeb, executive vice president of innovation at NASCAR.
“Coupled with our landmark deal with Genius Sports in 2019, this partnership also positions NASCAR to take advantage of the rapid expansion of legalised sports betting across the country.”