Online gaming solutions provider Yggdrasil is set to help promote a healthy, safe and sustainable gambling environment in Sweden after being granted a membership to Swedish trade group SPER

SPER, which was founded in 2002, now has 20 members including both operators and suppliers active and licensed in Sweden that are committed to acting in a responsible and ethical manner following the opening of the online market in January 2019.

Fredrik Elmqvist, CEO of Yggdrasil, commented: “As an industry leader, we always strive to act in a responsible manner, and industry collaboration is needed to achieve the highest standards to ensure players are protected.

“Social responsibility is an important part of our work at Yggdrasil and by joining SPER we are committing to ensuring that the Swedish gambling market is both safe and sustainable.” 

Members agree to follow common responsible gambling and marketing guidelines, pledging to a code of ethics that ensures player protection forms an integral part of their day-to-day operations.

As well as this, SPER also provides a platform for its members to discuss industry best practice and challenges and to regularly discuss issues and learn from one another.

Jenny Nilzon, CEO at SPER, added: “We are thrilled to welcome Yggdrasil as a supplier member and to further grow our network as it is more important than ever for all industry stakeholders to cooperate and ensure consumer protection is in focus.”

Yggdrasil’s membership into SPER follows on from a recent announcement of a  collaboration with Black Cow, with the global game engine partnership seeing the latter integrate its game development kit platform with the firm’s new game adaption, tools and interface solution.   

Lauded as the power behind the YG masters program, it enables global and local studios and game developer partners with instant access to game engines and a swift route to new markets.

At the time, Stuart McCarthy, head of partner strategy and sourcing at Yggdrasil, explained: “I’m delighted to be able to announce our partnership with Black Cow. Our revolutionary GATI solution allows studios and game developers to build directly onto our platform, thus benefiting from our global distribution, promotional tools and regulated market adaptors while taking control of their roadmap and retaining complete protection of their IP. 

“By adding Black Cow’s proven gold standard GDK technology for studios looking for game engine build we believe we have created the perfect go-to solution for any game studio looking to quickly, efficiently and securely get their games to market.”