Konami Gaming has been selected as the exclusive gaming system management partner of the $4.3bn Resorts World Las Vegas, scheduled to debut in summer 2021.
The firm is to deploy its Synkros casino management systems to streamline, manage and optimise the resort’s gaming operations by converting data into actionable information.
The company asserts that the system will provide Resorts World Las Vegas with marketing, communications and tracking tools designed to increase player engagement through individually customised incentives.
Furthermore, the system will also be tasked with assessing and optimising real-time casino performance through detailed reporting and visual analytics, as well as and managing accounting and slot and table operations, among other capabilities.
“Reinventing the hospitality experience in Las Vegas means enhancing our service measures and boosting customer engagement through every touch point of the Resorts World Las Vegas experience, including gaming,” explained Scott Sibella, president of Resorts World Las Vegas.
“Through this partnership with Konami and the implementation of Synkros, we will have the ability to connect with players in real time to provide the most cutting-edge, personalised gaming experience on the Las Vegas Strip.”
Furthermore, Resorts World Las Vegas will be the first resort on the Las Vegas Strip to integrate the full suite of tools available through Synkros’ software license throughout the 110,000-square-foot casino floor.
“The opening of Resorts World Las Vegas will bring a wave of leading-edge technology, convenience, and amenities to guests, in ways that are absolutely historic for Las Vegas and the larger global gaming community,” commented Tom Jingoli, executive vice president and chief commercial officer at Konami Gaming.
“For years, Konami’s Synkros has worked to deliver guest experiences at the forefront of innovation, so the chance to create new heights of engagement and entertainment for future Resorts World patrons truly resonates with our shared, enduring vision. The work of Scott Sibella and his team has made an exciting impression on the space and we greatly anticipate this addition to the world-famous Las Vegas Strip.”
Through the partnership, Resorts World Las Vegas and Konami will collaborate to bring an array of marketing solutions to the property, while simultaneously striving to enhance the players’ experience through key benefits including cashless wagering, mobile account management, loyalty and bonus awards.