B2B marketing platform provider BlueRibbon Software has rolled-out a strategic partnership with the casino and sportsbook group Soft2Bet to offer “a bespoke playing experience”.

Soft2Bet, which struck a multi-year content deal alongside Playtech earlier this week, is to implement BlueRibbon’s jackpot-based solution across all the group’s online assets.

“Soft2Bet is an emerging leader in the online gambling industry and we at BlueRibbon are exceptionally excited to be partnering with such an industry mover and shaker,” noted Dan Fischer, co-founder and CMO of BlueRibbon Software

“With product agnostic, real-time gamification tools, our player engagement platform is geared up to enhance Soft2Bet’s player loyalty and brand differentiation while boosting their ability to incentivise players across regulated jurisdictions.”

Via the delivery of bespoke online experience Soft2Bet is striving to “solidify its competitive edge,” as a result of the ability to create bespoke, content-agnostic jackpots across global regulated markets.

Teodora Breskovska-Hall, head of casino at Soft2Bet, commented on excitement regarding the new partnership: “The deal with BlueRibbon is bringing Soft2Bet to a new level in terms of rewarding customer activity. 

“Our long-term strategy for our brands incorporates not only stunning designs but also unique user experience with innovative and interesting mechanics for user rewards and instant gratification to enhance the truly amazing overall atmosphere we have already created. The jackpots powered by BlueRibbon are an integral part of this and I am looking forward to a long and successful partnership.”