Slots and mobile game developer Push Gaming has stressed delight at the firm’s new content agreement after putting pen to paper on a deal to supply GVC Holdings with its full suite of igaming titles.

The integration will take place via the supplier’s own platform, giving players at brands such as Ladbrokes, Coral and bwin access to a selection of the company’s “hit” releases. 

Aiming to establish itself as “one of the most exciting and innovative game developers,” Push Gaming commented that the remainder of the titles in its portfolio will be made available to GVC brands in the coming months.

This last deal follows GVC linking-up with gaming technology organisation Playtech last month as the duo targeted further igaming growth across the Spanish market after aligning for a live roulette expansion in the “key” jurisdiction.

James Marshall, CEO of Push Gaming, said: “We’re very pleased to be partnering with GVC and to be providing our games to players at some of the most popular and successful online gambling brands in the world.

 “Our titles have proved to be a big hit with a wide range of players, and we look forward to entertaining and exciting GVC’s customers.”

Push Gaming has also asserting that it has “ambitious plans” to roll out a long list of new games, as well as new platform-level innovations, during 2020 following the acquisition of Game Server Integrations at the beginning of the year.

GSI, which aims to facilitate the distribution of content to igaming operators, boasts products such as the Hive RGS and mesh aggregator. Push Gaming states that the purchase will deliver added flexibility and control over its technology, as well as the development of platform functionality, game design and industry distribution.