Technology supplier SBTech has entered the South African market as it announced the launch of its full sportsbook and igaming platform with South Africa’s online and mobile sports betting brand

The new partnership includes a Lucky Numbers product and integration with BetGames TV which allows players to bet on live lottery draws and live games using bespoke, localised payment options.

Since 2007, the group has developed its online sports betting and casino platform, serving licensees in more than 15 regulated territories.

Andrew Cochrane, chief development officer, SBTech, said: “We are thrilled to enter another major regulated market with, one of South Africa’s premium gaming operators.

“A significant amount of collaborative work has taken place behind the scenes ahead of this migration and going live with marks a key milestone in this ongoing partnership.”

The new link up allows to make use of a tailored trading and risk management strategy which has been localised for the South African market.

Scott Canny, CEO,, added: “SBTech is renowned for its cutting-edge technology and by migrating to its platform we will be able to offer our customers an enhanced, elevated and fully customised experience unlike anything else available in the South African market.”

“Our local marketing expertise and SBTech’s product are a perfect match and is now positioned to cement its place as the best online bookmaker in the country.”