Online gambling operator LeoVegas has added further depth to its portfolio through the launch of the second brand on its proprietary multi brand platform. is striving to become “the preferred choice for anyone who loves live casino and the ambition is to take the leading position in the gaming market’s fastest growing product category”.

The new entity, developed and launched by the group’s Brands of Leo multibrand unit, will be run by the same team that created GoGoCasino.

With support from LeoVegas’ central organisation and proprietary technical platform, the firm asserts that strength will be gained in the form of its game offering, payment solutions, marketing and compliance as well as other experience and economies of scale. 

The aim of the multi brand strategy combined with LeoVegas’ proprietary technology is to launch more customised brands in the future and thereby complement and diversify the brand portfolio.

“We are proud and excited to launch on our proprietary technical platform. The team has done a fantastic job of taking the entire live casino experience to a whole new level” explained Gustaf Hagman, LeoVegas’ group CEO

“ is now being launched globally in a number of English-speaking countries, and the ambition is to launch in several of the group’s locally licensed markets going forward. Given our ambition to take a position as the global leader in online casino, it is natural to offer a brand targeted at live casino. 

“We want to create a natural gathering place for everyone who loves playing games such as roulette and blackjack. The brand offers a unique and innovate way to log in and register as a customer. This is industry-first and contributes to it being the best gaming experience in live casino.”