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Developer and content aggregator 1X2 Network has deepened its relationship with First Look Games as it seeks the provision of the marketing platform’s white-label client area.

The former is lauded as the first developer to recruit First Look’s services, initially doing so to make use of the FLG Library to upload assets and information about its full suite of games, which can then be accessed by online gambling publishers and used to create content.

Since then, the entity has developed its product offering to include a white-label client area, which 1X2 Network will use to showcase games from its 1x2gaming and Iron Dog Studio subsidiaries to operators and affiliates.

Kevin Reid, chief commercial officer at 1X2 Network, said of the extension: “We have worked with First Look Games from day one and have already reaped the benefits of using the FLG Library to showcase our games to publishers and operators.

“The next logical step was to use the First Look Games white-label client area to make it even easier for operators and affiliates so see the incredible titles that we and our developer partners have to offer. This is great for our in-house studios as well as existing and new third-party partners.”

1X2 Network will also extend its First Look Games powered client area to the third-party game developers it has integrated to its 3PI game aggregator platform, allowing them to also gain direct access to online gambling affiliates and operators.

Tom Galanis, director of First Look Games, added: “We are thrilled to have extended our already successful partnership with 1X2 Network and for the developer and its partners to take advantage of our sophisticated white-label client area.

“As marketing costs continue to rise, online gambling publishers provide developers with a cost-effective platform to drive awareness among both players and operators and what better way to do that than via a branded client portal that is intuitive and easy to use.”