First Look Games has followed the signing of two new customer agreements thus far in 2020 by announcing the full roll-out of its accuracy management service.
The service is to alert affiliates to inaccuracies relating to key game metrics that might appear in any of the game reviews or content published on affiliate websites, as well as across social media, for any titles featured in First Look Games such as return to player percentages, number of pay lines and number of reels.
Tom Galanis, co-founder of First Look Games, explained: “We’re using state-of-the-art scanning technology to identify inaccuracies on certain pages of affiliate websites. This process does not involve any so called “hard” scanning or scraping techniques, our proprietary tool simply takes a snapshot of the page once per week, equating to a unique visit. It does not scan all pages of a website and never consumes any bandwidth to impact the speed of websites.”
The marketing platform connecting game developers and affiliates has rolled-out the service on a free-to-use basis, with availability offered to all affiliates using First Look Games to review new and existing games.
It has been designed to improve the user experience for casino players in discovering new games via affiliates from the likes of Microgaming, Big Time Gaming and Swintt.
It is hoped that this will lead to better conversions and increased player loyalty for both the games and the operator sites affiliates are linked to.
Galanis added: “On top of the platform offering for game developers, First Look Games continues to build on the services offered to affiliates for free. Accuracy management service truly benefits both parties and, as a by-product, is already being well-received by operator affiliate teams.”
Last week, First Look Games unveiled a new link-up with games studio Swintt relating to the usage fully branded version of the former’s platform to upload and host information and assets for its growing suite of titles.