Jetbull has become the first brand to launch with FT CRM as part of a partnership between igaming operator Amgo and Fast Track, a CRM platform built specifically for igaming.
Amgo has three fully-owned brands and a number of white labels, serving over half a million customers. Last year, it took over the ownership and management of Jetbull, a sports and casino brand that has experienced significant growth in the last three years.
It was previously owned by EveryMatrix, who decided to place its sole focus on operating as a software service supplier in offloading the Jetbull B2C brand for €2m.
Jetbull has remained on the EveryMatrix platform and is also the first brand to take advantage of the integration between the gaming platform and FT CRM.
Kristian Bækgaard, COO of Amgo, said “The partnership with Fast Track is a natural step for us in achieving operational excellence. The platform will streamline our entire player engagement strategy and we are looking forward to being able to implement true automation.”
Fast Track is aiming to the lead in providing real-time player engagement to the igaming industry by transforming organisations’ player engagement strategies.
Simon Lidzén, co-founder and CEO of Fast Track, said: “We are very happy to be working with Amgo and EveryMatrix. Going live with FT CRM on Jetbull is a significant milestone for all of us as we work towards creating more exceptional experiences for players and achieving greater efficiency in operational teams.”