Games provider and social casino operator Design Works Gaming has lauded its first direct integration with a UK operator after unveiling a link-up with Betfred.

The Scottsdale, Arizona headquartered firm, whose history encompasses developing land-based slots for the likes of Novomatic, Aristocrat and IGT, is to take a selection of its content live with the operator.

Andy Horne, Head of egaming at Betfred, said of the link-up: “DWG has a portfolio of content that has already been rigorously tested and enjoyed by millions of players. It also has a rich Las Vegas heritage, so the fit of the games for our new Vegas site couldn’t be better.

“We have plans to significantly scale up the number of DWG games in the coming months, so this marks the start of an exciting journey for both of us and we’re delighted to be able to share these games with our customers.”

Betfred customers will initially have access to 20 DWG titles, these will be a combination of the supplier’s video slots, stepper slots, and scratch cards, as well as proprietary non-reel spinning games, such as its social casino entry Test Your Strength.

Twelve of DWG’s titles will be offered on Betfred’s recently re-launched Vegas tab, aimed at providing the operator’s customers with “a truly authentic Vegas experience”, while the other eight will be available on Betfred’s games site.

Andy Harris, UK CEO of DWG, commented: “Betfred is one of the best-known names in the industry so it is very exciting for us to sign with them as our first direct integration deal in British real money gaming.

“Our portfolio has already proven itself commercially in both land-based and social casinos, so we are able to provide the very best content to our partners. We look forward to an enjoyable and lengthy partnership with Betfred as a result.”