BetConstruct strengthens US ties with Iowa Tribe of Oklahoma deal

BetConstruct USA has announced the launch of its mobile social casino system with the Iowa Tribe of Oklahoma to strengthen its position in the country’s igaming industry.

As part of the agreement BetConstruct USA will get the opportunity to supply sports wagering to GreySnow Group once the proposed legislation amendments gain regulatory approval in the State of Oklahoma.

Anna Shahbazyan, regional director of BetConstruct USA, said: “We are pleased to partner with the Iowa Tribe of Oklahoma with our social casino solution. The GreySnow Group are a long-lasting partner of BetConstruct and we look forward also to deploying our sport betting system once the regulation is in place. 

“Meanwhile we will work with them to engage and increase their patron base by stimulating the frequency of on-property visits and cross promoting online/offline channels.”

The social platform is integrated with the land-based loyalty program and will enable the Iowa Tribe to monetise players with virtual currency while building a digital CRM programme to engage patrons when they are off-property.

The Iowa Tribe of Oklahoma owns and successfully operates two land-based casinos and a travel plaza with slot machines.

Stephan Burris, general manager at Cimarron Casino, added: “Cimarron Casino Enterprise is excited to partner with BetConstruct on the launch of the new app. 

“We want our patrons to be familiar with what we believe will be a big part of the future of casino entertainment. This application offers a small example of what’s to come while further enhancing our relationships with our patrons through rewards and direct marketing.”