Relax Gaming has signed a ‘Powered By’ partnership with Genesis Gaming in a deal that will launch the latter’s collection of slot games through its Radi8 brand.
As a result, the online casino aggregator and supplier is to gain a variety of titles including Tiki Towers, Crystal Crater, Dragon Blast, and Jungle Jam, as well as more top performers in Radi8’s growing portfolio.
Marc Burroughes, Genesis’s commercial director, noted: “Joining Relax Gaming’s Powered By programme offers a seamless route-to-market that will enable us to quickly reach an unrivalled number of new audiences thereby raising awareness of our brand among some of the industry’s biggest online casinos.
“Designed with optimisation for mobile in mind, our Radi8 games contain an innovative in-game loyalty bonus system which is proven to extend gameplay and increase player lifetime value. We expect our portfolio will perform very well on the operators using Relax’s platform.”
Becoming the latest in a series of supplier’s to join Relax’s Powered By network, the slot studio will also gain access to Relax’s distribution network and wide market reach.
Simon Hammon, Relax Gaming CPO, stated: “Genesis’s portfolio offers fresh and engaging titles that will make a great addition to our offering and we expect its content will be a big hit with our partners’ players.
“We’re looking forward to working with the studio and widening the distribution of its mobile-centric casino games to an extensive network of operators in multiple markets.”