IGT heads to new Crown casino as sustainability report gains honour

International Game Technology is to take its Advantage casino management system solution to the in-development $2.2bn Crown Sydney Hotel Resort, as the property seeks an enhanced player experience.

Set to open in December 2020, the property will be the first casino in Australia to open in more than a decade as well as becoming the city’s first-ever six-star hotel, and will also boast views of the Sydney Harbour Bridge and Sydney Opera House. 

In addition to its VIP gaming facilities, Crown Sydney will include 349 hotel rooms and suites, luxury residences, restaurants, bars, luxury retail outlets, pool and spa facilities, and conference rooms.

IGT’s Advantage system will be used to connect live and electronic table games at the exclusive, tables-only VIP casino. As part of the installation, IGT will also deploy its M5 Service Window technology on the property’s ETGs.

M5 technology is based on the HTML5 industry standard, enabling staff to personalise service window and banner content, leveraging the full ETG game screen to display bonus content, ads, and promotions tailored to a player’s profile. 

Furthermore, it also helps to reduce kiosk and players’ club lines, enhancing social distancing by enabling players to safely stay on their machine and in their own personal space.

“Crown selected the IGT Advantage casino management system and solutions for Crown Sydney because of their inherent flexibility and proven efficiency, which will place our operation at the cutting edge of gaming technology,” said Sean Knights, executive general manager of gaming at Crown Sydney

“Crown Resorts is internationally renowned for delivering a premium guest experience, and the IGT Advantage solution provides a suite of tools to assist Crown Sydney in ensuring the provision of an unparalleled gaming experience for our premium customers.”

IGT has also announced that its latest sustainability report has ranked in the top ten worldwide in the ‘Credibility Through Assurance’ category of the 2020 CR Reporting Awards, becoming the only gaming firm selected as a finalist.

Thes annual report was selected by a voting jury of registered CRRA stakeholders for seventh place among entries from multiple industries and sectors worldwide. A total of 81 companies vied for recognition in the awards program, which features 10 categories. 

“IGT’s externally audited sustainability report demonstrates our drive to create value globally, enhance our socially responsible citizenship, and report on our initiatives transparently,” added Wendy Montgomery, IGT senior vice president of global brand, marketing, and communications

“By being recognized for the quality, reliability and integrity of our report, we proudly count ourselves among multinational CSR leaders in industries including food and beverage, apparel, and natural resources, while reaffirming our CSR leadership in the gaming industry.”