B2B technology provider EveryMatrix has taken significant steps to achieving its US ambitions after recruiting igaming executive Erik Nyman to its leadership team.

Boasting over ten years experience and lauded as having “played a pivotal role in establishing NetEnt in the US,” Nyman will join as president of the Americas and will be tasked with leading an EveryMatrix US charge which includes leading the opening of the firm’s first office in the country. 

Nyman explained: “EveryMatrix offers the largest variety of products and functionality in the online gaming business. Their platform, entrepreneurial spirit and people have enabled their success, which has accelerated over the last years.

“Today EveryMatrix is among the leading turnkey suppliers in our industry. Success in the US requires great product, dedication and the ability to establish strong beneficial partnerships. The organisation possesses all of those qualities, and I am very honoured to lead their expansion into the US and Americas.”

CasinoEngine, the company’s igaming and integration platform, will be the leading product for the expansion as the group hopes to build upon “massive success in several European markets”.

Ebbe Groes, group CEO of EveryMatrix, commented: “Expanding into the US is the next step for the organisation. We have a strong European presence, very experienced teams, premium products on both casino and sports, so tackling more regulated markets is a logical strategic move for us.

“I welcome Erik to our team, and I personally admire his skills, experience, and determination. I am delighted that we can attract such talent in our leadership team. Erik will make our entry considerably more effective and successful.”