7777 gaming has formed an alliance with Bulgarian online operator, Sesame, in a deal that has launched more than 60 of its titles onto the latter’s platform.

Bragg Gaming Group’s B2B solutions provider Oryx Gaming has unveiled plans to debut in the Bulgarian market after entering into partnership with local operator Palms Bet.  

Under the terms of the deal, Palms Bet will launch content from Oryx’s premium platform partner Gamomat Games, via Oryx Hub, including titles such as Crystal Ball, Fancy Fruits and Ramses Book, which will be made available to the firm’s players in the region.

Gamomat Games offers over 100 titles exclusive to Oryx, with a number of features also encapsulated including in-game offerings and side-game jackpots.

Palms Bet will also gain access to Oryx’s player engagement platform, in-game tournaments and leaderboards tools, which have been designed to enable operators to grow overall gaming activity, player engagement, conversion and retention rates. 

Matevz Mazij, managing director of Oryx Gaming, said of the link-up: “Launching the first client in Bulgaria is an important step for us as we continue to focus on expanding across several strategic regulated markets. 

“We are excited about entering this promising market and we look forward to working together with Palms Bet to offer local players entertaining and engaging casino content.” 

Palms Bet has been operating in the Bulgarian market for over six years and offers over 240 casino games as well as a sportsbook and further products such as a loyalty programme.  

Roman Dimitrov, general manager of sports betting and casino slots at Palms Bet, added: “We are constantly looking to expand our existing offering with proven titles that offer our customers a fun experience.  

“By partnering with Oryx, we get access to a wide portfolio of Gamomat’s leading games and we are thrilled to be the first operator in Bulgaria to launch the content.”  

Oryx is licensed by the Malta Gaming Authority and the Romanian National Gambling Office, as well as being compliant, certified or approved in 17 other major jurisdictions.