Live 5 has made the latest step in its global expansion ambitions after entering the regulated Italian igaming market via an agreement with online casino operator Sisal.
The deal with Sisal has been facilitated by Live 5’s distribution partner SG Digital, and will see players at the operator’s brands be able access a variety of the developer’s titles, including its Billy Gone Wild slot which the firm asserts has “topped the charts in markets around the world”.
Lloyd Butler, CEO of Live 5, explained: “We are chuffed to say ‘Ciao’ to Italy by launching our games with one of the largest and most established gambling brands in the country, Sisal. We believe its players will love Billy Gone Wild and the thrilling experience it offers.
“Italy has been a key target market of ours for some time now and we could not have entered the region were it not for our incredible distribution partner, SG Digital. We have ambitious expansion plans for the rest of the year as we look to move from rising star to power player.”
The online casino content provider started life with a focus upon the UK market, however, the group says that it “has its sights firmly set on becoming a truly global slot developer” as it continues to strive for tier one status.
Live 5’s arrival in Italy forms part of the developer’s international expansion plans that have already seen a plethora of launches commence this year, alongside firm’s such as Canada’s state lottery operator Loto Quebec. Additional market launches are said to be planned for the coming months.