Online casino operator group Rootz has sealed a global partnership with igaming payments firm MuchBetter, as the company aims to add “the most popular and innovative payment platforms on the market”.
Aiming to give players “freedom to play however they want,” MuchBetter is now available as a payment option at Rootz’s flagship Wildz Casino as well as its recently launched Caxino Casino brand.
In a media release it was said that the MuchBetter service “provides the security and ease of use Rootz wanted from a payment partner,” with a net deposit commercial model that it asserts will save the operator significant amounts on transaction fees compared to other options.
“Rootz is a great demonstration of how to be successful in the igaming space by prioritising the user experience and leaning into the benefits of new technology,” commented Israel Rosenthal, MuchBetter founder and CEO.
“We have the same approach at MuchBetter. By combining best in class tech from the payments space with our own expertise and IP, we’ve created an ultra-secure and easy to use payment service for igaming.
“It’s why we’re proving so popular among players and operators alike, especially among innovative brands like Wildz and Caxino. We expect this smooth integration to be the start of a long and successful partnership with Rootz.”
With integration having been successful to date, existing MuchBetter customers are prompted to use the service when making a deposit to their Wildz or Caxino account – being able to move money in and out of their MuchBetter accounts with just their smartphone and fingerprint.
“Rootz is one of the fastest growing names in the igaming space,” added Tony Kjaldstrom, COO at Rootz. “We are always improving our services and giving our players freedom to play however they want.
“This includes the option of using the most popular and innovative payment platforms on the market. Indeed, MuchBetter offers exactly the kind of secure, seamless service we wanted for our players, and working with them always felt like a natural fit.”