Online casino and sports betting operator Novibet has strengthened its igaming offering after entering a content distribution agreement with Playson.

As a result, Novibet will integrate a selection of the online casino software developer’s slot titles, including such as Pearl Beauty: Hold and Win and Diamond Wins: Hold and Win, as well as its latest release Solar King.

Furthermore, the operator will also benefit from access to the supplier’s integration-free suite of engagement tools, which have been designed to significantly enhance player retention.

“We’re thrilled to be integrating Playson’s immersive slot titles, and it’s retention-boosting engagement tools make for a strong addition to our portfolio,” noted Nick Bachas, chief business development officer at Novibet.

“We feel confident that the studio’s catalogue will continue to attract a wide range of players as we continue to expand into markets across the EU.” 

The deal sees Playson extend its audience reach across Europe, with Novibet’s operations in the UK, Italy and Greece set to launch the provider’s content, and additional EU markets to follow in the near future.

Blanka Homor, sales director at Playson, said: “Novibet boasts strong commercial potential and impressive growth prospects, so we welcome this partnership and look forward to working with the company.

“Featuring industry-leading promotional tools and a collection of hit games, this deal allows players across Europe to continue enjoying our premium quality offering.”