Gaming Innovation Group has inked a long-term agreement with Slotbox, which the firm lauds as a “creation of Ireland’s leading casino group”.

Based in Dublin with eight locations spread across the country, the agreement will see the provision of GiG’s igaming platform, omnichannel solution and frontend development to launch their new online casino. 

John Doyle, head of marketing at Slotbox, explained: “Slotbox is founded by a team with extensive experience in the gaming industry and has strong retail operations in Ireland. At Slotbox, we are focused on building loyalty and value with our customers through a combination of excellent digital products, operational excellence, technological leadership and great service. 

“With our customer-first approach, we became Ireland’s most popular casino chain. We look forward to continuing to innovate and build on that success with GiG, and deliver a first-class omnichannel experience for our players. In addition, we aim to be an industry leader in the area of professional development for our employees”.

Opting to sign-up with GiG to drive its digital transformation under the Slotbox name, the agreement is based on a combination of fixed fees and revenue share structure.

Slotbox will be taking GiG’s omnichannel solution, bringing together their online and offline worlds, from a single point of registration, through to a shared wallet and loyalty system which aims to provide players with a seamless experience while navigating between the two.

The casino offering is expected to go-live by the end of 2020, with the partnership expected to make a positive contribution to GiG’s revenues from 2021 onwards.

Richard Brown, chief executive officer of GiG, commented: “Partnering with Slotbox, who has extensive experience and presence across the Irish retail casino gaming market, provides a great opportunity to both parties. 

“We look forward to delivering their online solution and omnichannel experience to their customers. I am confident that the two companies’ alignment in player first focus will drive a top-class product and further enhance GiG’s track record of extending land-based gaming operations online.”