Prime Gaming migrates igaming brands from Aspire to SkillOnNet

Prime Gaming is deepening its partnership with online casino platform provider SkillOnNet after detailing a decision to migrate its roster of gambling brands to the firm from Aspire Global.

Making the decision after a ten-year Aspire link-up, the operator says that the decision comes as it strives to “offer players a superior experience” and deploy its ambitious growth plans.

As a result of the move, Prime Gaming says it’s placing a focus on marketing and acquisition with a number of countries targeted in both the short and long term by the new network.

“Our migration to the SkillOnNet platform comes as we look to take the experience we offer players across all of our brands to the next level, and as we deploy our global expansion plans,” explained Sarah Holbert at Prime Gaming.

“To do this for our two very first released leading brands, we need a platform that is strong, stable and one who can deliver the highest player value in today’s challenging markets. 

“When you look at the success enjoyed by our other casinos that already use SkillOnNet’s technology, we are confident that we have a platform partner that can help us achieve our goals for these two legendary brands as well.

“I would like to thank Aspire Global for powering our sites for the past ten years, allowing us to establish Prime Gaming as a leading online casino operator. But all good things must come to an end and we look forward to a successful future with SkillOnNet.”

Prime Gaming, which already operates brands such as Mega Casino, SpinGenie, and ICE36 on the SkillOnNet casino network, will subsequently move Aspire distributed entities such as PrimeSlots and Prime Scratchcards.

The SkillOnNet platform offers more than 3,000 slot, casino and live dealer games, round the clock tournaments, a selection of localised payment options and 24/7 customer support with licensing and full compliance in multiple countries

Michael Golembo, sales and marketing director at SkillOnNet, added: “We are delighted to takeover these two Prime Gaming brands which marks yet another successful B2B migration for us. Our platform and technologies are among the best and we are pleased that Prime Gaming will now have their whole family of popular brands with us.

“It is migrations and partnerships like these that demonstrates our unrivalled technical solution and turnkey service to operators in markets around the world.”