Pragmatic Play secures ‘landmark’ Broadway Gaming bingo distribution

Salsa Technology has partnered with Bingordo to launch the online video bingo provider on its Salsa Gator platform. 

Online casino content provider Pragmatic Play has taken its bingo product suite live with Broadway Gaming, whose network boasts sites such as Butlers Bingo, Glossy Bingo and Rosy Bingo.

The operator group, founded in 2010, will subsequently be offering the Pragmatic Play portfolio across all five of its bingo sites, including its aforementioned primary brand Butlers Bingo, as the firm becomes the sole provider across Broadway’s entire player network.

“We’re thrilled to see our products live with one of the most prominent bingo operators in the UK market,” Melissa Summerfield, CCO at Pragmatic Play, said of the partnership.

“Being selected by Broadway, from a range of suppliers, to be their exclusive bingo provider is yet another impressive landmark for the performance of our product and a recognition of the innovation and hard work we’ve put into the development of this vertical. 

“We are quickly becoming the go-to Bingo provider for the industry with deals recently closed such as SkillOnNet’s PlayOJO, Lottoland, LeoVegas and more.

“Broadway Gaming is known for having a substantial, loyal player base who expect a high-quality gaming experience and this partnership will enhance that further.”

As a result of the partnership, which names Pragmatic Play as the sole provider across Broadway’s entire player network, players are to gain access to daily jackpots and prizes as well as a number of variants such as 90, 80, 75, 50 and 30-ball, as well as the supplier’s recently released Bingo Blast. The mobile-first title is said to be 3-4 times faster than the average 90-ball bingo game. 

David Butler, CEO at Broadway Gaming, added: “After evaluating many products and many providers, taking Pragmatic Play’s Bingo offering through a direct integration was the best decision, and represents an important step for us.

“Our players expect high-quality games, and we’re sure that Pragmatic Play’s products will exceed our, and their expectations. We can’t wait to see how the games will perform with our brands and on our network.”