ESA Gaming has inked a partnership with online and retail igaming platform provider Sportingtech that will see the firm’s games portfolio become available via the latter.
As a result of the agreement, Sportingtech’s platform partners will have access to ESA’s growing portfolio of EasySwipe titles, a lightweight HTML5 mobile-first games suite.
Games included as part of the deal include classics such as Roulette and Blackjack, as well as the fruit-themed title Fruit Staxx and newly-released football-inspired slot Goal Mine.
Further EasySwipe games are set to be released before the end of the year, with it said that they boast “proven cross-selling capacity, without cannibalisation, help sportsbooks to prolong brand loyalty and add revenue”.
“It has been a successful year so far for ESA Gaming and with this deal we will be able to reach an even wider audience with our expanding portfolio of games,” noted Zorica Smallwood, director at ESA Gaming.
“Sportingtech offers a modern platform with several premium partners in our key jurisdictions and we are excited to provide our EasySwipe games which help operators to easily cross-sell between casino and sports betting to increase engagement and revenue.”
Sportingtech’s ‘Pulse Platform’ is currently available under an MGA licence, with the supplier aiming to strengthen its position in African and Latin American markets with several integrated operator partners.
Huseyin Safa, marketing manager at Sportingtech, commented: “We aim to offer our operator partners a variety of games that fit all player types and by partnering with ESA Gaming we are able to offer a unique product that will resonate with all operators trying to find solutions to their cross-selling dilemmas.”