Business intelligence and CRM platform AretoNet has integrated with igaming platform provider Dragonfish to enable the firm to offer its products and launch its platform with 10 brands for operator Inter Group Partner Holding.

Boasting 10 bingo and five casino brands across multiple territories, with more to follow in the coming months, IGP operates as a white label partner to DragonFish, the B2B division of 888 Holdings.

“We’re excited to launch AretoNet for all our BI, CRM and marketing needs. We wanted a cost-effective solution giving us in-depth and meaningful insights into our player data but keeping functionality easy-to-use. AretoNet is the perfect fit,” stated Urban Håden, CEO of IGP.

AretoNet is a technology platform that allows operators to analyse their player database and launch automated multi-channel and multi-level marketing campaigns with full lifecycle analytics.

Over the last twelve months, the company has been working on a number of strategic partnerships to support its growth plans, whilst “remaining focussed on providing operators with powerful and affordable solutions, particularly during the current climate”.

Justin Farrugia, AretoNet co-founder, said: “We’re delighted to launch IGP’s ten brands on our platform to support its aggressive growth plans over the next few years. 

“We’re also pleased that through this partnership, we have been able to integrate with one of the leading igaming platforms, meaning, it is now seamless for all Dragonfish operators to partner with us and launch our platform. We’re looking forward to onboarding more operators in the coming months.”