William Hill has confirmed the latest market expansion for its Mr Green igaming brand after launching in Spain following the receipt of a licence by the Directorate General for the Regulation of Gambling.

This latest entry aims to strengthen William Hill’s presence within the Spanish market by building upon the firm’s multi-brand strategy relating to the delivery of online gaming and casino content.

The FTSE betting group has maintained a presence in the Spanish market since 2010 through its flagship sportsbook brand Williamhill.es.

Patrick Jonker, MD William Hill International and CEO of Mr Green, stated: “This is an important milestone within our strategy. With the launch of Mr Green in Spain, we look forward to expanding our offer by expanding our already strong presence within sports Betting, with one of the strongest casino brands in the industry.

“With the combination of two industry leading brands, we look forward to delivering the best player experience within sports and gaming.”

Mr Green is the flagship European online gambling brand of MRG Group, a former Stockholm-listed igaming enterprise which was acquired by William Hill at the start of 2019 in a deal worth €270m.

The acquisition of Mr Green was regarded as a significant strategic step by William Hill, who secured a multi-market online casino brand to help the UK betting group expand its international presence and profile.