Gaming Innovation Group has inked a long term agreement with Bet Seven Online, a privately owned company operated by a team that is lauded as having “achieved great success in both offline and online casino operations”.

Under the terms of the agreement GiG will supply its platform, frontend development and managed services to launch the group’s first brand, SuperSeven.

The agreement is based on a fixed fee model and has a duration of minimum three years with automatic extension for an additional two plus one years.

Tim Parker, chief operations officer for Bet Seven Online, explained: “We had a very specific product aim and end user experience in mind when we started to search the market for a platform. 

“It became clear very early on that GiG could provide not only the platform, but the tools and service set that we would need to build a truly unique offering that will be new, exciting and stand out from an increasingly crowded marketplace. 

“I am really looking forward to launching SuperSeven on the GiG platform and working closely with them to achieve a market leading position.”

SuperSeven intends to provide an “instant, immediate and meaningful” reward engine, heightened levels of customer service and a multitude of gamification features to enhance core gameplay.

Christopher de Lima, CEO of Bet Seven Online, commented: “I am so very pleased with the process in working with GiG who are clearly the best platform for our requirements. 

“Recruiting Tim Parker as chief operations officer has been pivotal with our aim in developing the right culture with initially a small team who are all highly regarded in the online industry.”

The casino offering is expected to launch in the first half if 2021, with the partnership expected to make a positive contribution to GiG’s revenues from H2 2021 onwards. SuperSeven will be operating under its own license.

Richard Brown, CEO of GiG, added: “Bet Seven Online Ltd has a team of proven, industry veterans driving its business, whose concepts and attention to detail around customer experience and player safety compliment GiG’s own values. 

“I am delighted that they have chosen our platform, frontend technology and managed services for their new casino brand. We are looking forward to a long term and successful relationship with our new partner.”