Caesars Entertainment and its exclusive sports betting partner William Hill US have signed their first sponsorship with an NFL franchise after linking-up with the Indianapolis Colts.
The announcement comes almost one month after Caesars unveiled the agreement of a “historic acquisition” which will see the firm purchase William Hill for £2.9bn.
It is said that the partnership is designed to highlight a new integrated way for the Colts, Caesars and William Hill to engage with sports fans throughout the 2020 football season in Indiana.
“In the digital age, and particularly this virtual world in which we find ourselves now, finding new ways to engage with our fans, partners and community is one of our top priorities,” said Roger VanDerSnick, Colts chief sales and marketing officer.
“This partnership with Caesars Entertainment and William Hill will help us better connect with Colts fans everywhere as we navigate this very unique season in 2020 and offer a greater fan experience well into the future.”
As part of the agreement, the Caesars Rewards customer loyalty program will sponsor a free-to-play ‘Pick 6 Predictor’ game on the Colts Mobile App. The Pick 6 Predictor generates a series of questions that fans predict the outcome of before upcoming games.
“Our company has deep roots in Indiana,” noted Chris Holdren, co-president of sports and online gaming for Caesars Entertainment.
“This expanded partnership with William Hill and our long relationship with the Indianapolis Colts deepens our strong ties within the community. Combined, both will provide an exciting entertainment experience – on gamedays and beyond.”
Pending regulatory approval, the Caesars Indiana mobile sports betting app, ‘Caesars Sports Book by William Hill,’ will also integrate into the franchise’s media and marketing efforts.
“William Hill Sports Book entered the Indiana market last year and has seen tremendous success,” added Sharon Otterman, chief marketing officer of William Hill.
“This latest partnership between William Hill, Caesars Entertainment and the Indianapolis Colts brings together three industry-leaders that are reshaping the way fans engage with sports during unprecedented times.
“We’re excited to be revolutionising the way fans connect with their hometown team in Indianapolis and look forward to all that’s in store for this football season.”