DraftKings has unveiled a multi-year agreement to become a primary sponsor of the Center for Gaming Innovation, housed within the International Gaming Institute at the University of Nevada, Las Vegas. 

The collaboration includes the opening of the new DraftKings Gaming Innovation Studio at UNLV, and provides the firm with access to local talent as well as strengthening its ties to the community.

“We’re excited to be working with the University of Nevada, Las Vegas and its highly regarded International Gaming Institute to further innovate global online gaming,” said Paul Liberman, DraftKings co-founder and president of global technology and product

“Both DraftKings and UNLV are on the leading edge of developing the next wave of technology within the international gaming industry. 

“Through this agreement, DraftKings not only has access to the latest ideas coming out of the Gaming Innovation Studio, but it also allows us to deepen our relationship with the Las Vegas community.”

The agreement with UNLV will create a pipeline to local talent and to innovations created at the facility, which has a long-standing track record of success in commercialising gaming products, ranging from new games and software to responsible gaming technologies.

Visitors to UNLV can expect to see new DraftKings Gaming Innovation Studio signage, as well as company branding, throughout the Stan Fulton Building.

“The creation of the DraftKings Gaming Innovation Studio at UNLV will substantially expand the scope and output of UNLV’s gaming innovation program and will provide students the opportunity to collaborate in a professional setting, turning creative ideas into viable casino games,” said Daniel Sahl, director of IGI’s centre for gaming innovation

“Now more than ever, we are delighted to collaborate with a company that is well-known for embracing innovation in gaming. This collaboration will help ensure that Nevada remains the global leader in gaming development and manufacturing – both now and in the future.”