Gaming Innovation Group has linked-up with B2B marketing platform provider BlueRibbon, in a deal which sees the firm aim to enhance its global igaming offering via the integration of the firm’s player engagement suite.

The inclusion of BlueRibbon’s player engagement tools, says GiG, will present partners with the ability to generate bespoke, tailored content jackpots which are designed to add a new level of engagement, excitement and anticipation during gameplay. 

“We are excited to have partnered with a leading marketing platform like BlueRibbon. At GiG, we are always looking for ways to enhance and improve our existing offering to our partners,” noted Ben Clemes, chief commercial officer at GiG.  

“Integrating BlueRibbon’s jackpot solution allows us to enhance our frontend by adding a new level of gamification to our existing games portfolio. This will allow our partners to drive customer engagement and retention and differentiate their brand by enabling them to offer exclusive jackpot promotions tailored to their players’ profiles.” 

BlueRibbon’s player engagement platform aims to upscale player loyalty and brand differentiation by providing added value to GiG’s solutions. Accompanied by additional engagement tools such as jackpot tournaments, customised Jackpot mini-games, and widgets, the platform also reinforces a personalised user experience for operators and their players. 

Dan Fischer, co-founder and CMO at BlueRibbon, said of the agreement: “Teaming up with GiG is an exciting move for BlueRibbon. Our unique gamification solutions are sure to add exceptional value to GiG’s service offerings at the highest level while giving their partner operators the ability to differentiate themselves from their competition. We are proud to be partnering with GiG as we revolutionise the igaming experience together.”

Last week, GiG outlined plans to enter the regulated city of Buenos Aires’ online gaming market after sealing a final agreement with Grupo Slots.

This partnership was followed-up by the group signing a long term contract with SIA Admirāļu Klubs, which the company lauds as “one of the leading gambling enterprises in Latvia”.