BlueRibbon Software has linked-up with Optimove in a deal that will enable users of the latter to create custom jackpot campaigns that are designed to increase player engagement, loyalty, and retention.

The marketing hub provides gaming operators with a technology suite that enables them to scale their CRM marketing by creating, orchestrating, measuring, and optimising player-led journeys. 

As a result of the BlueRibbon integration, the company’s offering is to be complemented by enhancing jackpot promotions and incentives operators can provide to their player base.

Yuval Shefler, VP of strategic partnerships at Optimove, explained: “BlueRibbon’s gamification solution is a great compliment to our platform. Their innovative approach to jackpot marketing campaigns will allow our users to build smarter, more effective jackpot promotions that are uniquely tailored to every player’s behaviours and preferences. 

“We always aspire to expand the value we bring for our clients, whether it is developing new product capabilities or partnering with leading solution providers, as is the case with BlueRibbon.” 

BlueRibbon’s marketing engagement platform gives operators the ability to differentiate their brands from the competition by creating jackpot campaigns that resonate with each customer segment, incentivising players throughout the customer lifecycle.

“We are thrilled to partner with an industry leader like Optimove as we share their vision of providing operators with best-in-class marketing solutions that deliver real and unique value,” added Dan Fischer, BlueRibbon’s co-founder and CMO

In the current environment, igaming operators are constantly seeking out new ways to capture players’ attention, and we believe that our jackpot solution will deliver in spades. 

“With BlueRibbon, operators can further take advantage of the player data they have, to deliver personalised marketing campaigns that keep the player experience fresh and exciting through attainable winnings.”