HeadsUp Entertainment International has documented the debut of its iFundRaiser platform, following which it hopes to execute its first contracts within weeks.

The technology has been developed with an aim of providing a solution for charities and organisations to quickly and inexpensively launch an end to end engagement system to raise funds, and offer “a next generation mechanism” to its clients using digital gaming and media.

The global gaming operator and media firm says that the iFundRaiser platform will be tailored to each client to build an embedded online experience for maximum exposure.

Whether the platform offers an online poker tournament, 50/50 draw, celebrity endorsement, online slot machine or casino game, daily fantasy sports contest, streaming virtual media event, auction or digital gaming experience, the HeadsUp product provides charity management an end to end solution to monetise their databases and supporters without the cost, time and experience of licensing and building gaming fundraising infrastructure.

“The COVID-19 pandemic and its affiliated severe negative economic impact has dramatically changed the world in many ways and charities have been one of the most impacted victims of the world’s new realities,” noted Doug Wilson, HeadsUp CEO.

“Golf tournaments, galas, speaking events and traditional fundraisers are no longer a viable means for most organisations to gather their benefactors and supporters to raise money for their causes and we have the answer. 

“Using the tools we have with gaming licenses, digital technology, media production and payment processing we can deliver a complete solution.”

HeadsUp says that iFundRaiser has been presented to several organisations, from military to wildlife groups and from local to global firm’s, that will be able to plug into the digital gaming experience and go to market immediately with everything from draws, lottery, bingo, 50/50, watch and win, donate and win and play to win with igaming products.

“I have spent the last 30 years raising money for good causes, over $2bn to date, and this is the best product I have ever had the opportunity to introduce” added Mark Hutchinson, HeadsUp chief business development officer.

“I have already been able to bring major global partners to HeadsUp to allow us to do the hard work of raising money in very difficult times globally.”