Broadway Gaming has signed an agreement with online gaming software supplier Bede Gaming to migrate its entire operation onto the group’s online gambling platform.
The UK bingo network says that the move will enable its roster of brands to drive growth through Bede’s technical and operational expertise. Fully licensed brands to join the Bede platform include Butlers Bingo, Glossy Bingo, Rosy Bingo, Dotty Bingo, Bingo Diamond, Casino of Dreams and Lucky247.
David Butler, CEO at Broadway Gaming, noted: “Following a carefully considered exploration of potential providers, Bede’s forward-thinking and agile platform proved the best for our exciting expansion roadmap. Our shared philosophies on functionality, responsible gaming, compliance and innovative technology promises a long and beneficial partnership.”
Broadway Gaming says that it selected Bede as its next long-standing partner due to the “flexibility, scalability and modularity” of the company’s platform, which also enables the firm to communicate with players at the right time using live data when monitoring player behaviour.
The solution, says Broadway, will enable players to benefit from “a quicker and more reliable experience” while simultaneously diversifying the content portfolio.
Alex Butcher, Bede’s managing director, commented; “Bede are excited to partner with Broadway Gaming and to bring them onto the Bede Platform. Broadway Gaming is an operator who are not only tuned into the UK bingo and casino marketplace, but as a team they are culturally and technically aligned to Bede, and we’re really excited about the potential together.”