Partnership
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Sydney-based slots developer ReelPlay and Scientific Games have extended their ongoing partnership, after the latter obtained a licence for the application of the studio’s Infinity Reels mechanic.

The first game to feature the system is Book of Ultimate Infinity, during which each winning spin provides the chance to add multiple expanding reels with a progressive multiplier.

The games will be launched across Scientific Games’ OpenGaming network across the UK, Europe and Canada, with New Jersey set to follow a short time later.

“Proudly first to market with innovative and inspirational concepts, ReelPlay have only just scratched the surface of what is possible with Infinity Reels,” noted David Johnson, CCO at ReelPlay

“ReelPlay expect this latest deal to unlock a world of new potential for all involved; the support of a respected industry name such as Scientific Games provides a huge opportunity for the brand to grow.

“With a number of Infinity Reels games in flight with multiple partners, we look forward to seeing how the Scientific Games studios further develop the brand and for what more we can achieve together through our collaboration.”

The partnership extension continues Scientific Games’ support of the Infinity Reels brand, having previously provided development assistance for the making of El Dorado Infinity Reels.

Rob Procter, content director of digital at Scientific Games, added: “Having worked closely with ReelPlay throughout the development of El Dorado, we immediately recognised the potential of Infinity Reels and ardently believe it will have a big impact in the igaming industry. 

“As the first product of our licensing deal, Book of Ultimate Infinity demonstrates the value of our partnership and is a testament to the level of innovation we strive for with our proprietary products. The game will no doubt be a big success and we’re looking forward to expanding our Infinity Reels collection with even more quality titles in the future.”