SkillOnNet has lauded a “major product licensing partnership” that will see the launch of a Masked Singer UK games site, bingo room and slot game based on the popular TV show.
To coincide with the start of ITV’s new series of the hit show, which will hit the region’s screens on December 26, SkillOnNet will be debuting the trifecta, as well as a digital scratchcard, featuring a selection of characters from the show.
Players at The Masked Singer UK site will be able to access more than 2,000 slots, jackpot, Slingo, live dealer, table, bingo and instant win games from a multitude of providers, including NetEnt, Big Time Gaming and Red Tiger, as well as a special The Masked Singer UK slot game and digital scratchcard.
The Masked Singer UK slot will also be available at other SkillOnNet brands, such as Turbonino, Slingo.com, AHTI Games, Lucky Nikki, Swift Casino, SpinGenie and many more.
Furthermore, the branded bingo room will be exclusive to PlayOJO and will be supported by a major advertising campaign across TV, radio, and social media focusing on the dedicated bingo room and slot game.
Michael Golembo, sales and marketing director at SkillOnNet, explained: “The Masked Singer UK is an absolute phenomenon, and we are thrilled to have partnered with Bandicoot to secure the exclusive product licence.
“The Masked Singer UK Games Site will capture the glitz and glamour of the show and combine it with our market-leading casino technology to deliver a truly unique player experience.
“The Masked Singer UK bingo room will also help drive brand awareness for PlayOJO bingo and the other casinos on our network will have the slot game, and the scratchcard which will help build awareness to the Masked Singer UK games site.
“This is an incredible partnership and one that will further establish SkillOnNet, PlayOJO and the other brands on our network as the absolute leaders in the market.”
Joining forces with The Masked Singer UK licence holder Bandicoot TV (part of the Argonon group), SkillOnNet has secured the exclusive rights to launch the themed site on its international casino network, and a branded bingo room via PlayOJO, which recently branched out into online bingo.
A Bandicoot spokesperson added: “We are pleased to partner with SkillOnNet on an exclusive product licencing deal as this magical, madcap and monster hit entertainment show returns for a second series of TV’s greatest guessing game this Christmas.”