NBA franchise the Philadelphia 76ers has announced BetMGM as an ‘Official Sports Betting Partner’ of the side, following two significant Pennsylvania-based developments for the igaming and sports wagering entity.
The agreement features TV-visible signage including BetMGM’s logo on the pole pads during games, and fan-focused engagement campaigns including promotions within the official 76ers app, 76ers-branded casino games, and more.
“We are thrilled to partner with BetMGM and together create new, engaging experiences to deliver to our 76ers fans,” said Katie O’Reilly, 76ers chief revenue officer.
“This partnership will give us the ability to connect with our fans on the digital channels where they spend their time through customised 76ers branded games and activations. BetMGM will also propel us into a new space, strategically targeting fans in the sports betting and gaming realm.”
In addition to the in-game experience, MGM Resorts’ Borgata Hotel Casino & Spa in Atlantic City will be designated as an ‘Official Away Game Host of the Philadelphia 76ers,’ an activation that will feature events on site when it is deemed safe to do so.
Borgata will also host a co-branded season ticket member and VIP event in the future featuring casino games, appearances by 76ers legends, autographed memorabilia raffles and other exclusive prizes.
Matt Prevost, chief revenue officer, BetMGM, said, “We’re honoured to be an official sports betting partner of the 76ers. Our recent launch in Pennsylvania has been incredibly successful and this partnership is an exciting opportunity for BetMGM to offer 76ers fans unique ways to engage with their favourite basketball team.”
The partnership, which follows a gaming partnership with the Pittsburgh Steelers, comes after the MGM Resorts and Entain joint venture debuted its mobile sportsbook and casino app within the state this month.