William Hill has detailed its sportsbook expansion in the state of Iowa, which came at the turn of the year as the Hawkeye State ditched its on-property sign-up requirement.

Initially commencing sports betting operations since August 2019, Iowa had a requirement in place that meant punters could only gain an account by signing up at a physical casino venue.

Subsequently, William Hill, which is one of eight mobile sportsbooks in operation in the region, has expanded its operation to promise “a seamless betting experience that makes it easy and quick to find your favourite markets, and to make and track one’s bets”.

The company operates sportsbooks at six casinos in Iowa, namely Harrah’s Council Bluffs, Horseshoe Council Bluffs, Isle Casino Hotel Bettendorf, Isle Casino Hotel Waterloo, Lakeside Hotel & Casino, and Prairie Meadows Racetrack & Casino.  William Hill also launched the state’s first sportsbook app in August of 2019.

Built on William Hill’s proprietary platform, the sports betting app promises sports fans an array of markets and bet types, including live in-play wagering, as well as boasting a variety of options to deposit and withdraw funds, including via approved debit cards, online banking, eCheck, Paypal, PayNearMe (for deposits only) throughout the state, cash at retail sportsbooks, and via the William Hill Prepaid Play+ card. 

William Hill now offers mobile sports betting apps in eight US jurisdictions of Colorado, Illinois, Indiana, Iowa, Nevada, New Jersey, West Virginia, and Washington, D.C. since launching its first mobile offering in 2012, and powers the trading services for the Rhode Island Lottery mobile app.