Incentive’s games to be integrated by Betsson’s Betsafe brand in Kenya

Edinburgh headquartered Incentive Games has inked a content distribution agreement with online betting and gaming operator Betsson Group.

This will see the British games provider supply a suite of titles to launch on the group’s Betsafe brand in Kenya, with the firm’s sports focused offerings designed to “appeal to players that are not usually drawn to casino products”.

“Africa is a new region for Betsson and we see its potential as one of the fastest growing online sports betting regions in the world. As with other regions, we are taking a localised approach to the Kenyan market,” commented Ciara Nic Liam, product director at Betsson Group.

“To that end, we believe offering free to play and pay to play virtual sports games will be a major acquisition channel for us, and Incentive Games is one of the leaders in this area. We look forward to launching its games to our players shortly.”

Incentive Games, which offers bespoke African virtual and jackpot products, has specifically developed games for markets where cellular data costs can be a significant barrier for users. 

John Gordon, CEO of Incentive Games, said: “We are delighted to be aligned with the Betsson Group and providing bespoke free-to-play and pay-to-play games for the Betsafe brand. 

“We do not take a ‘copy and paste’ approach to deliver games for clients. We pride ourselves on providing real value, and we are looking forward to helping another gaming brand launch effectively in the region.”