First Look Games lauds link-up with ‘industry powerhouse’ IGT


First Look Games has lauded a “momentous occasion” as the firm inks a partnership with “industry powerhouse” International Game Technology.

FLG aims to provide a link between game developers and igaming affiliates and publishers via the provision of game information, content about latest releases and full game libraries before anybody else.

The latest collaboration will open direct access to the marketing assets for select games from the IGT PlayDigital portfolio, including those such as Coin O Mania, DaVinci Diamonds, Cleopatra ,Wolf Run and games inspired by licensed brands.

Enrico Drago, IGT PlayDigital senior vice president, said: “First Look Games has established itself as a leading gateway to the affiliates community. Our partnership with First Look Games provides IGT PlayDigital with a proven program for expanding the reach of our world-class digital games and driving digital growth for many of our global customers.”

Last year, FLG launched its Demo Games Server, which the group explained represented a ‘vital step’ in its effort to ‘nurture’ the ecosystem that affiliates and game studios coexist.

Available for free to affiliates, the introduction allows developers to showcase free-play versions of their latest and catalogued slot releases via affiliate websites. The system’s age verification features permit both game studios and affiliates to meet compliance standards.

Tom Galanis, founder of First Look Games, explained: “This really is a momentous occasion for First Look Games and credit to everyone who has been involved with our growth.

“Signing an industry powerhouse such as IGT to join the ever-expanding family of content providers available to connect with our affiliate publishers through our platform is a real testament to the reputation we now have in the gaming and affiliate sectors.

“Being able to offer IGT’s latest digital slot games is a very exciting prospect and one which I know will thrill our affiliate subscribers. We are proud to connect the very best suppliers with the very best affiliate publishers and delighted that IGT will benefit from the awesome marketing reach we now command.”