Online casino comparison site Bojoko has made its US market debut in New Jersey after securing a licence from the state’s Division of Gaming Enforcement.

Bojoko permits operators and game developers to create their own dedicated listing page which players then rate and review based on the experience they receive.

The group says that its New Jersey launch forms part of wider plans to enter additional US states that licence and regulate online gambling, with Bojoko already in the licensing process in states such as Pennsylvania and Michigan.

Via its latest market entry, players in the Garden State can use Bojoko and its filter and search tools to select online gambling sites that meet their own playing preferences. All sites listed on Bojoko are licensed by the DGE and are reputable.

Furthermore, the group adds that it will take the same approach to responsible gambling and compliance as it does in the UK market, where the site attracts more than 25,000 unique visitors per month and has built a membership of more than 28,000 players.

Joonas Karhu, chief business officer at Bojoko, explained: “We are pleased to have secured our affiliate licence in New Jersey, paving the way for our expansion into the US market where we see huge potential for Bojoko and our innovative concept.

“Ultimately, our mission is to help players find gambling sites quickly and easily and based on their own likes and preferences. Our model has proved to be hugely successful in the UK, Canada and Finland, and we believe it will appeal just as much to players in New Jersey and across the US.

“We are also calling on New Jersey licensed operators to create their own dedicated listing page on Bojoko in order to put their brand in front of our readers and members, many of whom are primed and ready to convert into new customers and first-time depositors.

“This really is a milestone moment for Bojoko and we are incredibly excited about leveraging the tremendous opportunities we believe New Jersey and the wider US market have to offer.”