Playson has picked up in 2021 where it left off the previous year, as the igaming software developer secured an agreement to supply its games to operator Pixel.bet.
Under the terms of the partnership, Playson will integrate its suite of slot titles, including Rise of Egypt Deluxe and Buffalo Power: Hold and Win as well as the recent release Legend of Cleopatra: Megaways, into the Pixel.bet offering.
Furthermore, Pixel.bet, which is a part of the LeoVegas group, will also benefit from access to Playson’s retention-enhancing collection of integration-free engagement tools, which are designed to boost engagement in the German and Scandinavian markets where it operates.
“We are delighted to be integrating Playson’s cutting-edge content suite, which is jam-packed with innovative gameplay features, stunning graphics and immersive sound effects,” stated Eirik Kristiansen, CEO at Pixel.bet.
“Our customer offering has consistently continued to grow and improve, in large part because of the comprehensive integration deals we sign with top quality suppliers such as Playson.”
Last month, Playson expressed anticipation of a new wave of markets becoming regulated in the next year across Europe and beyond, with the group stressing that it’s “more than ready” to embrace guidelines and adapt to changes to continue deepening its footprint across the region.
Germany in particular gained a specific focus, with the supplier’s games already having been certified for use in the country ahead of the newly regulated market opening later in the year.
Blanka Homor, sales director at Playson, said of the group’s latest commercial tie-up: “Our sales team has worked diligently to grow Playson’s presence in key markets throughout the globe, so it’s fantastic to have our efforts rewarded with such an exciting partnership.
“Pixel.bet is an operator that entertains an impressively large customer base with a varied array of betting experiences, and our world class portfolio will undoubtedly be welcomed by its players.”