Online casino operator Rootz has pulled back the curtain on its third igaming brand, with Wheelz Casino aiming to build on the success of Wildz and last year’s Caxino debut.

The announcement of the casino, which comes alongside a partnership with David Hasselhoff, promises to deliver “uncharted levels of player customisation”.

Wheelz, built on the Rootz gaming platform, aims to allow seamless navigation and the provision of real-time rewards, alongside a “colourful and engaging interface”. The site promises a host of dealer-dealt live streamed table games alongside hundreds of video slot titles.

Documenting the announcement, the company elaborates: “In-house smart systems comprise an essential component in Rootz’s toolkit, with their influence felt across all key areas of the business, such as AML and rewards. 

“Payment times at Wheelz are also some of the fastest in the industry, supported by robust processes developed over time”.

Furthermore, coinciding with the debut is a collaboration with David Hasselhoff, of Baywatch and Knight Rider fame, to act as Wheelz’s brand ambassador.

The Hoff is to become the star of a series of television advertisements regarding the introduction, with the partnership also set to the Hasselhoff feature in his own dedicated bonus games on the site.

Lauding “pulling off a major coup in the capture of Hasselhoff,” Rootz confidently asserts a belief that “they’ve acquired arguably the biggest global star ever to represent an MGA-accredited online casino”.