‘Hugely important’ expansion for Gambling.com after Virginia approval

KAX Media America, the US subsidiary of Gambling.com Group, has completed the application process and subsequently been issued a sports betting vendor registration by the Virginia Lottery to provide marketing services for licensed operators in the state.

As a result, the firm is to provide online players in the state with reviews of online sports betting operators with Gambling.com, its flagship website, and Bookies.com, its US focused sports betting destination.

Max Bichsel, VP of US business for Gambling.com Group, said: “The Group’s latest approval in Virginia is a great way to kick off 2021. We are excited to be expanding into Old Dominion, which has been a trailblazer with their sports bettors bill of rights legislation and a regulatory scheme that can serve as a model for other US states looking to enter the market this year.”

Close neighbour to professional teams in Washington DC, the group says that Virginia provides another opportunity to expand its US services. With a population of roughly 8.5 million people, the region is lauded as boasting “the foundation to become one of the fastest-growing regulated sports betting markets in America”.

The latest green-light builds upon previously secured regulatory approvals, which has seen Gambling.com permitted to offer its services to operators in Tennessee, Illinois, Colorado, Indiana, New Jersey, Pennsylvania and West Virginia.

Bichsel added: “This expansion is important for the group as we continue to remain at the forefront of growth in the regulated US market. Virginia is the first of several states expected to regulate and launch mobile sports betting this year.”