Online gaming and sports betting platform BetMGM has named Hockey Hall of Fame member and three-time Stanley Cup champion Chris Chelios as a celebrity brand ambassador on a multi-year deal.

The collaboration will see the MGM Resorts International and Entain joint venture partner with the Detroit Red Wings legend on fan engagements, marketing campaigns and public appearances, among other interactive and promotional opportunities.

Matt Prevost, chief revenue officer of BetMGM, stated: “It’s an amazing privilege to have Chris Chelios join our team. The BetMGM app is scheduled to go live in Michigan on Friday and we look forward to delivering our customers once-in-a-lifetime experiences with the all-time great.”

As a BetMGM brand ambassador, Chelios will make regular guest appearances on Detroit’s WXYT 97.1-FM The Ticket, as well as providing content for the brand’s social media channels and marketing campaigns. He also will engage with BetMGM customers and MGM Resorts’ M life Rewards members through public and private events.

Chelios enjoyed a 26-season career in the National Hockey League, having played with the Red Wings, Montreal Canadiens, Chicago Blackhawks and Atlanta Thrashers. 

BetMGM is an Official Partner of the Detroit Red Wings, with whom Chelios won two Stanley Cup titles. He was inducted into the Hockey Hall of Fame in 2013.

“BetMGM is at the forefront of an exciting time for the sports betting industry,” added Chelios. “I’m proud to be associated with the BetMGM brand and the long-standing commitment to Michigan through MGM Grand Detroit.”

The BetMGM app will be available for download in Michigan from midday today (Friday 22 January), as the Wolverine state becomes the ninth live region, joining Nevada, New Jersey, Colorado, Indiana, Iowa, Pennsylvania, Tennessee and West Virginia.