Pragmatic Play has enhanced its presence in the UK markets after the online casino content provider took its suite of slots live with Buzz Bingo.
Under the terms of the partnership, the operator will offer the supplier’s complete slots solution, with titles such as Big Bass Bonanza and John Hunter and the Mayan Gods, as well Wolf Gold, headlining the new additions to Buzz Bingo’s offering.
Furthermore, Buzz Bingo customers will also have access to Pragmatic Play’s collection of player engagement solutions, Enhance, including its drops and wins prizes, which have been designed to increase retention rate across its games portfolio.
Dave Evans, digital operations director at Buzz Bingo, added: “We strive to have the very best games content for our customers at buzzbingo.com, so we are delighted to have signed this agreement with Pragmatic. I have always loved their games and I’m sure our players will too.”
The deal marks further growth for Pragmatic Play in the UK regulated market, following content deals with Betway, Genting and William Hill across numerous verticals in recent months.
Yossi Barzely, chief business development officer at Pragmatic Play, added: “Buzz Bingo is a well-known brand throughout the UK market and we’re very pleased to partner with them.
“Our slot offering continues to grow in popularity as we add more diverse content, and we’re excited to grow this relationship.”