GGPoker is striving to strengthen its commitment to compliance as the online poker room unveils a collaboration with Rightlander to help boost its responsible gambling measures.

Rightlander provides operators with a solution to mitigate compliance risks, permitting GGPoker to ensure that affiliates sending traffic to their websites are acting responsibly as well as allowing the group to protect its brand amid a constantly changing environment.

Raghav Ghei, compliance manager at GGPoker, noted: “As a gambling operator, affiliate monitoring is very crucial. The Rightlander platform has made our lives much easier by providing efficient tools and systems enabling us to effectively conduct affiliate monitoring on an ongoing basis.” 

The affiliate compliance provider’s proprietary technology scans over 15 million web pages and more than 150 million links every month, analysing content and providing customised reports to protect operators from harmful brand violations or regulatory risks. It analyses links, text and images reporting potentially non-compliant content that could pose a risk to GGPoker’s brand.

The Compliance Monitor helps detect non-compliant content across territories and flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets while the PPC Monitor identifies ads that could be harmful to the brand.

Nicole Mitton, head of customer success at Rightlander, added: “Compliance is a vital yet time and resource-intensive aspect of the business. As GGPoker continues to grow its network of affiliate and marketing partners, maintaining efficient and effective compliance monitoring practices will become ever more critical. We are delighted to be working with GGPoker to assist in improving affiliate compliance in this regard.”