Affiliate compliance provider Rightlander.com has taken another step in its global expansion strategy after launching its suite of products and services in Portugal and Bulgaria.
As a result operators targeting players in these two countries can bolster their compliance efforts with access to the complete range of Rightlander.com products including the affiliate landing page tracker, PPC brand bidding tool, proactive affiliate finder, compliance live and fast start.
Ian Sims, founder of Rightlander, explained: “Rightlander’s priorities are largely driven by our clients’ requirements and we provide data to several large companies dealing in multiple regulated or soon to be regulated territories.
“Portugal’s igaming market grew to €69.8m in the first quarter of 2020 and the gambling industry in Bulgaria continues to grow and become more and more interesting for international companies so it was only a matter of time before we included these markets into our offering.”
Rightlander.com’s affiliate compliance tracker scans any website and builds a list of all the locations where an operator’s brands are mentioned and/or linked to.
It follows each link to its final destination on the website, takes a screenshot and stores it in a personal library. This is designed to allow operators to have complete oversight of the affiliates linking to their brands.
The technology also allows operators to set compliance violation events, when these occur they will automatically be notified allowing them to react and resolve instantly.
Furthermore, operators across both jurisdictions will also be able to use Rightlander’s PPC brand bidding tool to monitor activity relating to keywords including their brand names.
The tool scans Google Ads and monitors PPC activity with data collected at various points during a 24-hour period, capturing information relating to time-sensitive PPC campaigns including day-parted ads.
Last week Sims, whose is to participate at this month’s CasinoBeats Malta Digital on the conference’s final day as part of ‘Affiliates – Compliance Minefield,’ looked at the continually changing challenges faced by modern igaming affiliates, read his take here.