Cryptocurrency casino and sportsbook Stake.com has rolled-out a collaboration mixed martial arts organisation the Ultimate Fighting Championship.

Under the terms of the agreement, the former will become UFC’s ‘Official Betting Partner’ in Latin America, excluding Brazil, and Asia, creating a new sponsorship category for the organization.

“We’re thrilled to partner with an exciting and emerging platform like Stake.com to offer our fans exclusive digital and social content to our fans, as well as an innovative gaming experience,” stated Nick Smith, UFC vice president of global partnerships.

“UFC prides itself on being innovators, and Stake.com is a unique way for fans to experience the action and excitement of UFC.”

Furthermore, both parties state that they will collaborate to improve UFC’s betting experience at Stake, providing exclusive promotions, VIP experiences and producing exclusive social and digital content featuring UFC athletes, such as UFC champion Israel Adesanya, who recently became operator’s first brand ambassador.

“All of us at Stake are massive UFC enthusiasts. We’re excited to partner with such a dominant brand to deliver a one-of-a-kind betting experience and accelerate our global expansion,” added Milan Jovancevic, Stake’s public relationships manager

“We could not be more thrilled with all the unique possibilities this partnership unlocks for both Stake players and UFC fans.” 

This continues a busy week for the UFC, after DraftKings lauded a “ground-breaking” collaboration that sees the gaming, sports betting, and DFS operator said marks “one of the most significant” in its history.

The Boston, Massachusetts headquartered firm was named the first official sportsbook and daily fantasy partner of the mixed martial arts group, as well as becoming the presenting partner of the UFC Fight Clock.